Tuesday Nights at the American Legion

Copy: Austin Gwinn

Account: Abby Thomas

The American Legion used to be a powerhouse of a honky tonk of Tuesday nights. It is the place several country artists were discovered, often covered by news outlets local and global, and was packed to the brim every week. Due to recent events, the American Legion has had trouble drumming up a crowd for their Two-Stepping Tuesday Nights. In an attempt to preserve a Nashville staple and to aid a volunteer run veteran’s center, my team offered our services.

We identified two major audiences to pursue. 1: Former Legion dancers who are under the false impression that the Legion no longer hosts Tuesday dance nights. 2. New Nashvillians looking for community and a way to make friends. We localized the placement of these ads to target each specific audience with their unique creative.