The American Legion used to be a powerhouse of a honky tonk of Tuesday nights. Due to recent events, the American Legion has had trouble drumming up a crowd for their Two-Stepping Tuesday Nights. In an attempt to preserve a Nashville staple and to aid a volunteer run veteran’s center, my team offered our services.

We identified two major audiences to pursue.

1: Former Legion dancers who are under the false impression that the Legion no longer hosts Tuesday dance nights. 2. New Nashvillians looking for community and a way to make friends. We localized the placement of these ads to target each specific audience with their unique creative.